Bare Escentuals bareMinerals Skincare
American Pop promoted new Bare Escentual’s bareMinerals skincare line across the online universe, using a variety of tactics.
Results
- 10MM+ impressions on Blogs (7MM+) and Twitter (3MM+)
- 348 total blog posts, generating over 12K+ comments
ProFlowers/RedEnvelope
We promoted ProFlowers and RedEnvelope as one-stop shopping destinations for Valentine’s Day.
Results
- Generated over 13+MM impressions overall
- Giveaways hosted on Facebook and Twitter accounted for 76% of all campaign mentions
- 7.2MM+ Twitter impressions
- 2.8MM+ on Facebook
Asher Media Inc – Heelys
American Pop was hired to drive awareness of newest Heelys products – HX2 and Nano – in time for the 2010 Holiday season.
Results
- 5MM+ cumulative impressions across all channels reached
- Saw a 243% SEO lift (increase in number of Google search results surrounding Nano and HX2) after campaign ended
BBC Worldwide – Top Gear
American Pop made Top Gear top of mind among target enthusiasts, just in time for the release of Season 13!
Results
- Created 5.3+ Million campaign impressions
- Client experienced a boost in iTunes Sales •DVD became #1 selling DVD on BBC Store
- Created 1,200+ posts across all channels
- Measured over 700K+ organic blog posts (posts on blogs that we did not reach out to, but covered campaign through word of mouth)
United Entertainment Group – Covergirl Secret
Results
- Created 15+ million total campaign impressions
- Leveraged 10,000 entries to sweepstakes
Beyond – Scion Unlock the TC
American Pop drove entries in the Unlock the TC contest created by Scion, urging users to check out the online game they created, too.
Results
- Created 80+ million campaign impressions
- Measured an organic reach of campaign materials to 32+ million
- Resulted in high percentage of Dealer Contact
JL360 – Sugar Free Ring Pop
We kicked off summer 2011 with a great campaign for the sugar free version of a classic kid’s treat. Check out how we helped bring awareness to Ring Pop’s guilt-free candy gems, loved by moms and kids alike!
Anne Taylor LOFT – My Perfect Summer Getaway
We said hello to summer with LOFT, helping to generate over 4.5 million impressions for their My Perfect Summer Getaway Facebook sweepstakes.
Results
- 177K entries in the “My Perfect Summer” sweeps
- 65K NEW Facebook “Likes”
- 500+ campaign posts across all channels
- Created 4.5+ million campaign impressions total
Xomad- BBM Lounge/Mark Salling (Glee) Record Release Party
We activated Glee Fans and Entertainment/Gossip Bloggers to promote Mark Salling’s record release party, including tie-ins with BBM instant messenger.
Results
- 42+ million direct blog impressions
- 90 million blog impressions created via organic pass-along
Ember Media – Essence Music Festival
Results
- Created 110 posts with 4.4MM+ impressions
- Passed campaign assets to 512 total sites/groups within target
- Reached 2.2MM+ unique fans on Facebook, Myspace, and Forums
- American Pop efforts created multiple Twitter pass-alongs, resulting in 2.8K+ posts in that channel
DeVries PR – Clairol Professionals
Results
- Created 178M+ campaign impressions within small niche target; 88% were unique
- 110 campaign posts within the blogosphere, Facebook, MySpace and Ning
- Client noticed considerable boost in challenge entries
- Created lasting rolodex of online thought-leaders for future campaigns
JL360 – iHome iA5
Results
- Created 170 posts with 27.2MM+ impressions
- Reached 653 influencers within target
- Heavily engaged Facebook groups; obtained 23.8MM+ impressions
- Message boards thoroughly saturated with a cumulative 1,318+ impressions
JL360 – Hollywood Tans
Results
- Created 11.2 MM overall impressions
- Experienced a 2.1x pass-along rate of campaign materials within the blog channel
- 145 total blog placements reaching 8.5MM unique individuals
- Created 519 posts distributing campaign materials within social networks reaching 1.3MM unique users and creating 2.6MM impressions
Media Contacts – Kmart Bluelight Special Sweepstakes
Results
- Created 26.2MM+ campaign impressions
- Increased @KmartDealsnNews following by 112.5% (+3,051 followers)
- 336 Blog placements surrounding #KmartBLS sweepstakes and Bluelight Specials
- Recorded 31k+ uses of #KmartBLS hashtag, reaching a unique audience of 1MM+ Twitter users
Southwest Media Group – Orlando CVB
Results
- Created 1.7MM+ campaign impressions
- Created 194 campaign posts surrounding 67 Days of Smiles in Orlando
- Reached 635 individuals through creator & key-influencer outreach
BBC Video – “The Mighty Boosh”
Results
- Created 25+ million campaign impressions, uniquely reaching 13.7+ million people
- Secured mainstream media blog coverage in The Huffington Post (7+ million unique) and multiple posts, including an exclusive interview, from Boing Boing (2+ million unique readers)
- Established a Twitter following of 2,400+ fans, effectively reaching 500,000+ unique Twitter users, and creating 5+ million impressions
JL360 – WGN America
Results
- Created 7.7+ million campaign impressions, uniquely reaching 2.9+ million
- Rallied an active fan base of 2,700+ fans on Facebook, and 950+ followers on Twitter
- Twitter chatter from @WGNAmericaThurs reached over 25,000 people
Media Contacts – Kmart “Be A Schoolebrity”
Results
- Created 2.9+ million campaign impressions
- Created 392 campaign posts surrounding Kmart BTS & Be a Schoolebrity
- Reached 1,700+ individuals through creator & key-influencer outreach
BBC Video – “Top Gear 10″
Results
- Created 780k+ campaign impressions
- Created 450+ posts creating interest in Top Gear 10 DVD
- Reached 300+ sites/groups through engagement
- Saw sustained growth in Top Gearchatter on Twitter after CarChat participation
DeVries PR – Crest Whitestrips
Rallying around 3D Super Bowl commercials, we helped Crest Whitestips make their debut, along with Olivia and Fernando – the sassy hosts of KissMeIn3D.com
Results
- Site traffic to KissMeIn3D.com peaked at around 68,000* unique monthly visitors during the campaign
- 730k+ unique impressions were created by way of prominent blog placement and community engagement
Schupp Company – American Association of Orthodontists
Check out how we helped the AAO get out key campaign messages about orthodontists and their resources to Moms online.
Results
- Created 1,000,000+ campaign impressions
- Reached 1,000+ individuals through creator & key-influencer outreach
Positively Cleveland
Get ready to rock with Positively Cleveland’s most successful sweepstakes ever with 22+ million impressions.
Results
- Over 22 Million Impressions
- The Most successful sweepstakes Positively Cleveland has ever held
- Event sold out
- Sharp spike in site traffic with an over 30% sustained increase in site traffic
BBC Video – “Skins”
Oi! Get cheeky with the cast of Skins and their first-ever stateside appearance on DVD shelves.
Learn more about how we helped to boost DVD sales and exceed client expectations with a robust community building push using Facebook & Twitter.
DeVries PR – Tide To Go
Get spot free with Tide to Go’s Talking Stain commercial and learn how we helped to ensure millions of free impressions within CBS’ The Super Bowl’s Greatest Commercials contest.
Results
- Commercial gained a top 3 spot after online voting period resulting in millions of free impressions
- 4.9m+ impressions by campaign end from online efforts alone
