Using influencer outreach, we successfully fostered chatter surrounding Chateau Ste. Michelle Riesling on a National level by way of product sampling and resulting in-network pass-along.

Results

Foodies & Wine/Cocktail Enthusiasts, Women

Focus

Using influencer outreach, we successfully fostered chatter surrounding Chateau Ste. Michelle Riesling on a National level by way of product sampling and resulting in-network pass-along.

Execution

Objective

Primarily perceived as a dessert wine, American Pop was tasked to rebrand Chateau Ste. Michelle Riesling as a crisp and delicious wine for any time, pairing well with a variety of favorite foods

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